The Clarkson Brand

The @ClarksonUniv Brand Story

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We are the Clarkson Golden Knights. The simple heraldry of the Clarkson family shield reflects the grounded confidence Clarkson graduates derive from an all-in education that ignites the personal connections across academic fields and industries to create the entrepreneurial mindset, knowledge and intellectual curiosity needed to innovate world-relevant solutions and cultivate the leaders of tomorrow. Graduates earn salaries that are among the top two percent in the nation and realize accelerated career growth. Among our 43,000+ alumni, one in five already leads as a CEO, senior executive or owner of a company.

The favorite verse of our namesake Thomas S. Clarkson, “the workman that needeth not to be ashamed,” was the motto chosen when our doors opened in 1896 as a new kind of school that blended a technology-rich curriculum with liberal education to meet the real needs of the American people. Today, as a private, national research university, we are a proven leader in technological education and sustainable economic development through teaching, scholarship, research and innovation that invests in a better future for our global world.

#ClarksonIgnite is our catalyst for exploring, creating and achieving what's next. It is every Golden Knight's call to action and the framework we use to fast-track innovation in an open, University-wide environment. With powerful intentionality, we collide disciplines, spark intellectual curiosity and give every student and their teams the tools to pursue solutions to industry challenges, marketplace needs and personal goals. Students sharpen the entrepreneurial mindset, skill sets and experiences that are transferable to future careers in the rapidly evolving economy. Clarkson’s Innovation Hub offers University-wide, highly personalized access to the support networks for innovation and entrepreneurial ventures. We provide collaborative makerspaces and laboratories across the University to roll up our sleeves to firsthand defy convention and push beyond the status quo.

For information on the University brand and usage of our new logo and fonts, please give our marketing department a call at 315-268-4153, and we'll be glad to help.

Clarkson Invests in a Better Future

From faculty to undergraduates, we pursue interdisciplinary research with the mindset, skill sets and intellectual curiosity needed to rapidly solve real-world problems for a better future.

Healthy Global Solutions

With the vast Adirondack Park in our backyard, we embrace our legacy to create global solutions that ultimately protect air, water and habitats. Interdisciplinary faculty teams collaborate across fields to reduce public health threats from environmental contamination and lack of medical care, as well as proactively integrate environmental concerns into best management practices. We develop the energy policies and technologies that lead to the creation of sustainable infrastructure, smart communities and the security of societies.  

Computational and Data-Enabled Discovery

Spanning all of our schools, research institutes and industry partners, we easily cut across disciplines to understand the associations within complex multimodal data sets from countless sources and settings ranging from modern sensor technologies, to computational rich engineering, to social media analytics. Our strengths in dynamical systems lead to innovations learned from data, sensors and controls, business intelligence and financial technology, and artificial intelligence.

Advanced Materials Development

In collaboration with industry and national laboratories, our experts are solving the next wave of challenges confronting the fields of electronics, aeronautics, biotechnology, health, safety and security, mechanical systems, energy generation and storage, and manufacturing technology. Our innovations in tailored material design, synthesis and modeling, functional materials and devices, sensors and sensing systems, drug management and diagnostic tools, and material sourcing and supply chains improve quality of life, accelerate technology performance and ensure sustainable management practices.

Next Generation Medicine and Healthcare

Our global world faces critical challenges to human health, now and in the decades ahead. At Clarkson, we engage in emerging approaches to innovative technologies for preventing, detecting and treating disease, including therapeutic strategies as well as strategies that change our how we make economic, entrepreneurial, social and ethical decisions. Our close affiliations with organizations like the renowned Trudeau Institute and The Mount Sinai Hospital put us at the forefront to lead new healthcare innovation, management and access.